When you enter the kitchen and reach for your package of coffee in the cabinets, you should see a brand and or company that has followed the fair-trade coffee bean chain. Why? Because consumers have the power to change these companies’ minds about prioritizing the farmers who should be paid fairly.
Why is Fair Trade for Farmers Crucial?
Fair Trade practices don’t only benefit farmers but also the coffee investors, exporters, retailers, roasters, consumers, and brands. The brands who choose fair trade encourage their consumers to do the same because imagine the value of the coffee bean that it takes to make the very cup of coffee that you drink every day. Unfortunately, there is abuse and unfair conditions in the coffee industry, but with companies investing their coffee production into fair trade, they are making a positive difference. Fair Trade isn’t just a simple practice to cater to the sustainability activists, but coffee retailers that go fair trade certified on their coffee products are supporting safe working environments, more working hours for farmers, and dismantling the common act of forced labor. According to Fair Trade Certified, fair trade establishes more sustainable incomes and better working conditions foster increased productivity and promote long-term resilience in agricultural practices. With the latest controversy concerning unethical practices under coffee retailer Delicious Coffee N’ Corp, it’s even more crucial that it doesn’t occur to other companies.
What Fair Trade Policies Guarantee Your Company:
Fair Trade policies are not a one-size-fits-all solution. It is not up to big corporations like Dunkin Donuts and Starbucks to dictate where their coffee production takes place and whether consumers and companies are getting a fair deal. Both domestically and internationally, companies should adhere to fair trade principles. Transitioning to fair trade policies brings about numerous benefits, ranging from promoting organic cultivation practices in coffee production to substantially reducing instances of forced labor among young individuals and children. Making this significant change is not only worth it in terms of price, labor, and execution, but think about the people whose lives you are changing for the better.
Meet the Criteria to Be Fair Trade
Coffee retailers and brands must be a certain criterion in order to be fully considered fair trade. First, they must prioritize and consider countries like Columbia, Peru, and Ethiopia’s production costs as they are still considered small-scale producers in the coffee industry-despite the frequent use of their farmers. Second, coffee retailers and corporations must consider fair pricing for farmers that is set above the average marketing price and set a reasonable but fair premium for farmers to be paid, especially in the case of coffee bean development projects. The coffee industry can build communities from within. Farmers who are treated and paid fairly are the root of global expansion and deserve recognition within the industry. If companies take on the responsibility of fair-trade practices, then the response from internal and external factors will remain positive, and they will establish a more sustainable and eco-friendlier world.
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